Appointments
Swisslog
Middle East
welcomes new
leadership
and three new
members to its
team
D
ubai, UAE, 28th
August, 2017 –
The UAE location of
intralogistics provider,
Swisslog Warehouse &
Distribution Solutions
(WDS), welcomes
the appointment of
Alain Kaddoum as the
company’s new General
Manager as well as three
new members to assist in
bringing the robotic and
data-driven intralogistics
vision to life.
The new leadership and
growing team will play a
critical role in supporting
Swisslog’s continual
growth strategy and in
driving its leadership
position in automated
intralogistics solutions
throughout the region.
Kaddoum will directly
drive and support the
sales and business teams,
developing strategies to
support uptake of the
company’s robot and
data driven intralogistics
automation solutions
for forward-thinking
customers in the UAE.
Having worked for
Swisslog for more than
two years, and in the
engineering industry
for almost a decade,
Kaddoum brings a
wealth of experience
and industry expertise to
his new role as General
Manager. to his collaborative
approach. His passion
and deep understanding
of the local market
makes him the right
person to lead Swisslog
to the next stage of our
growth. Since joining
Swisslog, Alain Kaddoum
has had the opportunity
to work with some
incredible customers
and his nomination will
expand our reach across
the entire Middle East
region,” commented
Daniel Hauser, Managing
Director Region Middle
East & Central Europe,
Swisslog WDS.
“Swisslog is a leading
global company that
is synonymous with
creating effective
innovative solutions.
Our portfolio consists of
various key technologies,
such as robotics, ASRS,
AGVs, shuttle systems,
monorails, conveyors
and software to help
businesses innovate
and maximize their
intralogistics potential.
Customers who have
worked with Alain have
been very responsive Kaddoum replaces
Frédéric Zielinski after
almost four years of
senior leadership at
Swisslog Middle East
LLC, who leaves Swisslog
due to personal reasons.
Moreover Kaddoum
bolsters the company’s
leadership welcoming
three new members to its
team.
Joining as Senior Project
Manager, John Sassine
is a qualified mechanical
engineer with thirteen
September 2017
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