Retail
L’Oréal also deployed new sales
channels such as e-commerce and free-
standing stores. These enhancements
and others have contributed to the
company increasing its production
capabilities by 29% over the last
decade. 10 years ending 2016. L’Oréal has
15 carbon-neutral sites that include
plants and distribution centers.
Replacing airfreight with sea freight
has cut carbon emissions by 50%.
Using slip-sheets instead of pallets has
optimized container space by 20%.
Production sustainability Where appropriate, regional hubs are
eliminated from the delivery route. So
deliveries from France are sent directly
to Tunisia and not routed via the UAE.
In parallel, L’Oréal has set its goal on
achieving a 60% reduction in carbon
emissions by 2020 under a programme
named “Sharing beauty with all”. Best
practices for product sustainability
are sent to regional head offices and
applied across the entire value chain
– production, transportation and
packaging. For example, L’Oréal Middle
East is based in Dubai and covers the
whole GCC region.
Yassine Bakkari, operations director
at L’Oréal Middle East, explained
the process: “We started with
measurement – collecting data at
every production step to understand
where we consumed excessively and
where we generated losses in terms of
Co2 emissions. From this we compiled
our book of best practices.”
Other initiatives have been to shrink
the transportation footprint, cut waste
per finished product and reduce water
consumption.
Optimal use of local expertise
L’Oréal relies on its local 3PL specialists
such as Mohebi Logistics to enhance
sustainable transportation and reduce
wastage. In Dubai alone there are 4000
customers and 1000 delivery points.
A string of improvements Mohebi Logistics has implemented
higher load factors and multi-modal
transportation
arrangements.
It
has consolidated orders to reduce
frequency of shipment. It has even
replaced cardboard boxes with
reusable plastic boxes.
By making numerous improvements,
the company has already reduced its
carbon emissions by 67% during the Integrated efforts of this kind
indicate that L’Oréal will achieve its
sustainability goals.
August 2017
41