Retail
L’Oréal accelerates
while reducing carbon
emissions
L’Oréal plans to gain a billion
new consumers by 2020.
The company also plans
to reduce its global carbon
footprint by 60% over the
same period. The common
denominator for achieving
both results is strong
methodology.
A leading market position
L’Oréal holds a dominant position in
terms of global market share for its
beauty products. It is present in 130
countries on five continents with a
portfolio of 32 brands.
To speed efficiency, in 2016 the
company moved from a distributor
model of business to a retail
model, bringing all logistics factors
under central management: from
development to manufacturing to
the inbound supply chain, packaging,
labelling and the outbound supply
chain.
August 2017
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