Between the Sweets is an idenpendent pastry identity for a local pastry chef
in Atlanta, Georgia. The identity aims to embrace the warmth, urban and
cultural environment of Chef Kelly Lovett. It is set apart from other shops which
feature a typical pastel color palette with images of cupcakes or
cookies. The client wants to show that her company is as unique and
individual as she is — which is quite a task in a creative city like Atlanta.