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BREEDER ADVERTISING RATES
FULL PAGE ....................................................................................$ 1,150 2 / 3 PAGE ..........................................................................................$ 950 1 / 2 PAGE ..........................................................................................$ 775 1 / 4 PAGE ..........................................................................................$ 500 All advertisements are 4-color process
ISSUE MATERIALS PUBLISHED January - Spring Sale Edition Dec . 1 Dec . 23 April - Herd Bull Edition Mar . 1 Mar . 25 July - Breeder Directory Edition June 1 June 25 October - Fall Sale Edition Sept . 1 Sept . 25
CLOSING DATES Refer to listing above .
Official Publication of the North American Limousin Foundation
2005 Ruhl Drive • Guthrie , OK 73044 405 / 260-3775 • Fax : 405 / 260-3766 www . Limousin365 . com
Advertising materials to Kyle Haley 405 / 260-3775 • kbhaley2 @ gmail . com
ADVERTISING SKETCHES Requests for advertising layouts must be in the L365 office 10 days before copy deadline .
TERMS All accounts are due and payable as billed . Interest charges of 1-1 / 2 % per month ( 18 % APR ) will be assessed to 30-day unpaid accounts . Customers with overdue accounts will be put on a prepay basis for subsequent advertising business .
CONTRACT DISCOUNT L365 contracts for 4-time print and annual digital / print combinations are available at substantial discounts . Contact the L365 field representative in your area or call the L365 office at 405 / 260-3775 .
DIFFICULT ADS Ads requiring substantial extra production work will be assessed extra charges at standard shop rates . If you prefer no extra charges , request us to simplify the ad at our discretion if necessary .
COPY CHANGES Alterations in advertising copy , if requested after closing date , will be made only if time permits .
REPRINTS Advertising reprints are available . Requests for reprints must be made at the time the order for the ad is placed . environment , if genetics are lacking for cow longevity , an operation may see females being culled before they can meet their profitability threshold .
Dr . Randie Culbertson , American Simmental Association ( ASA ) and International Genetic Solutions ( IGS ) Lead Geneticist , and Dr . Jackie Atkins , Director of Science and Education at ASA examined this trait . Dr . Culbertson and Dr . Atkins studied more than 140,000 daughters in the IGS database from high accuracy stayability bulls . 1 These bulls were ranked into percentile groups : 1-25 , considered the top ; 26-50 ; 51-74 ; and 75-99 , considered the bottom . The percentage of daughters from these bulls remaining in the herd until six years old , and average number of calves were analyzed and compared . 1 Their study found that 22 % of females from the bottom percentile rank of stayability bulls reached six years old , compared to 49 % of daughters from the top percentile ranks . 1 In their March 2020 SimTalk article , Drs . Culbertson and Atkins deduced that “ There is a clear increase in the average number of calves per cow as we move toward the top percentile . Daughters from sires in the top stayability quartile [ 25th percentile ] averaged nearly two more calves in their lifetime compared to daughters out of sires in the lowest Stayability quartile [ 75th-99th percentile ].” 1 The study concluded that “ In the context of genetic improvement , ignoring stayability EPDs will slow or reverse the genetic progress for this highly relevant trait .” 1
As Limousin breeders , shouldn ’ t we always strive for progress ? The cattle industry has a host of tools available for you to use , and I encourage you to explore these . In order to best measure genetic potential , EPDs need to be combined with phenotype and unbiased data reporting in order to be most effectively utilized . If a cow is in your herd has a calf , that calf needs to be reported and reported accurately . Reporting only the best of your calf crop is not doing your herd any favors . Registering a calf out of a cow then waiting four years to register her next calf is not positively contributing to her records , the sire ’ s records , or the data trends of your herd . Is her stayability EPD being accurately reflected if you only report a few calves in her lifetime ? Are any of her EPDs being accurately reported if we pick and choose what data to report ? At the minimum , these females need accurate performance data entered for each calf .
If it is in your budget , I highly recommend considering joining the LIMS whole-herd reporting system . Feel free to reach out to Tammy or myself with questions on whole herd reporting .
As one of the most economically relevant traits , I encourage each of you to not pass over the ST EPD in the next catalog you look at . The future is bright for this breed , and I look forward to talking with many of you in the upcoming months .
1
Culbertson , Dr . Randie and Dr . Jackie Atkins . “ Stayability EPD . Does It Work ” SimTalk , March 2020 . https :// simmental . org / site / index . php / pub / article-topics / industryevents / 245-stayability-epd-does-it-work
All other questions , contact the L365 office .
62 • OCTOBER 2022