continued from page 22
easier for them to take notes and bid on your product later online or at the live auction .
5 . Decide who your video / internet provider will be . Work with them establish a schedule for submitting videos , pictures and pedigrees . Find out what formats are the best for their system . Make sure your videographer is capable of fulfilling those requirements and hook them up with each other if needed .
6 . Work to find email addresses of all of your past clients and make sure anyone who inquiries about your product leaves an email address and that you put them on your email list . Digital advertising can be built and distributed in hours , you are no longer dependent on a mail system that is slow and expensive .
7 . Develop a social media platform and presence that works for you that you can easily maintain . All these digital platforms are fluid and can be updated immediately . Do you need to hire someone to do it for you ? The platforms are here , are you utilizing them to your best advantage ?
8 . If you do still have a live auction , reconsider your cattle display and sale setup . Can the buyers see the cattle at their advantage and is the seating correct for TV-Video selling ? Does your facility have proper internet access and usability ? Have you posted the latest supplement sheet and sale order ? Who is billing the buyers ? Make sure you call all buyers and thank them for participating . Discuss payment and delivery and take good notes .
9 . After sale day , it is more important than ever to communicate with your buyers and bidders . If you have an online auction , you do not have the face-to-face communication that used to happen on sale day . I recommend considering delivering your product — that way you get to shake the hand of every buyer . I also recommend that you try to visit with everyone that participated . Visit their operation when it works for you and establish a personal connection . It is still what makes the seedstock business work and the most enjoyable part . I can guarantee if you only have a sterile online presence , your time in the business will be short .
10 . Work to keep up with technology . There are always new ways to do things , and most are faster and more efficient than what we have had in the past . Sticking your head in the sand will only limit the selling profile and profit your program can achieve .
All of the factors above consider live cattle or frozen genetics , so think about your situation and consider becoming a marketing guru . The good news is , in the old days we used to say most of your product is sold within 75 miles of your operation , now the worldwide web is your selling partner . The sky is the limit . Enjoy each other and what you do , it ’ s a great day to be in the Limousin business .
CONTACT THE AUTHOR Mark A . Smith email : grgenetics @ aol . com phone : 515-229-5227
SUPER C ’ S
SALE
OCTOBER 17 , 2022 hosted by SC Online Sales
Featuring our very best genetics and Spring born show prospects . Buy from a program with a proven track record .
LJRJ CSVN Ms Brown Sugar
TASF Crown Royal x SCAS Enchantress 940E
RESERVE GRAND CHAMPION OWNED LIMOUSIN FEMALE , 2022 NJLSC
Owned by Breck Boyce , Lipan , TX
LJRL CSVN Ms Jalara 711J
Gateway Follow Me F163 x SCAS Enchantress 940E
RESERVE GRAND CHAMPION OWNED LIM-FLEX FEMALE , 2022 NJLSC
Owned by Kelton Arthur , Stillwater , OK
This is the kind of quality you can expect to find in this sale . We welcome you to view the offering anytime . Watch for pictures and videos at www . sconlinesales . com
RANDY & NANCY CORNS • Randy : 620 / 750-0924 • 11535 Thomas Rd . • Altoona , KS 66710 • www superccattle . com
24 • OCTOBER 2022