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Note from the Editor Welcome to the Herd Reference Issue of LIMOUSIN TODAY! This issue has been in the works for some time and I have enjoyed getting creative with this new design. I have been anticipating the release of this new look - I hope you enjoy! This North American Limousin Foundation publication has a long history and outstanding quality. Starting as Limousin World, this livestock publication has been a hit to Limousin producers across the world. I hope that I can help carry on this long-standing tradition and continue to develop a magazine that appeals to all Limousin breeders and producers. NALF.org Stats 18,500+ Average monthly pageviews 8,000 Monthly visitors 6,000 Average plays on homepage commerical monthly 7,000 Monthly Banner Ad views LIMOUSIN Today I would like to take this time to thank all those involved with the production of LIMOUSIN TODAY. We have had more exciting changes this past year. The layout of LIMOUSIN TODAY is contracted out to Dominique Braun, who has been an outstanding addition to the Limousin breed and has done an amazing job helping the Limousin Media department. Kelsey Steinkraus, KC Designs, continues to be our contract ad designer. Kelsey has been great to work with and her creativity in the ad designs has been complimented on by many breeders. We hope that you continue to take advantage of her work! Thanks for all the support from our NALF members and viewers of LIMOUSIN TODAY. It has been a pleasure to get to know many of you and work with you. The communications and media staff at the North American Limousin Foundation are here to assist you. Whether it is a print ad in LIMOUSIN TODAY or e-blasts, catalogs, flyers, social media management, or other promotional materials, or a full-scale marketing plan, we have the expertise to help promote your program. I invite you to take a few moments and read through this issue. The articles cover a wide range of topics that we thought would pique your interest. We are striving to uphold the high-quality reputation LIMOUSIN TODAY has earned by enhancing your experience with the reading material that we hope is valuable to seedstock and commercial breeders. 6205 S Main Street Suite D-280 Aurora, CO 80016-5370 P: 303-220-1693 F: 303-220-1884 I look forward to seeing many of you at the National Junior Limousin Show & Congress in Missouri! www.NALF.org [email protected] As always, if you have any questions for me, don’t hesitate to reach out. Managing Editor: Mallory Blunier Ad Designer: Kelsey Steinkraus, KC Designs Ad Sales: Andy Rest and Mallory Blunier Sincerely, NALF director of PR & media LIMOUSIN Today | 7