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registrations to whole-herd reporting (WHR) or total herd reporting (THR),” Weaber said. Simply put, the challenge is separating fertility and longevity. The latter undermines fertility by speaking to the cow’s ability to calve year after year. When both are clearly defined and a method for data collection is established, the cattle industry will be set on this venture. “There are plenty of opportunities to do more,” Weaber said, “but all of them require more data submission.” LT This article is reprinted with permission from www. BIFconference.com, Angus Media’s online coverage site of the 2019 Beef Improvement Federation Research Symposium and Annual Meeting. LIMOUSIN Today | 15