WWW. WIECZOREKLIMOUSIN. COM
From the Field
A Season of Change
By Corey Wilkins, NALF regional manager
Fall has arrived, and we are in the heart of sale season in my territory and with that comes an abundance of travel. I enjoy seeing familiar faces and catching up with cattlemen across the country. Numerous sales are advertised in this issue; feel free to contact me with any questions. The right kind of cattle will be selling all fall and if I can help you in any way with locating your next purchase, I would be more than happy to assist you.
Everywhere I look during the fall, the good Lord reminds me of change; change in landscape, season, and temperatures. Businesses have to change their approach or they will be quick to perish. I think about the change of Limousin cattle over the past decades
Plan to Attend Our 38th Annual Bull Sale
February 23, 2018 At The Ranch Mount Vernon, SD
and breeders’ commitment to change their cattle in order to better meet commercial demands. The association has changed drastically in how we do business in hopes to better meet members’ needs. The way we market and sell cattle has changed so much in the digital age. Twenty years ago if I had told you cattlemen would purchase cattle through an online sale, I would have been laughed out of the room.
One aspect of the cattle business that has not changed is the desire by many breeders to sell private treaty bulls off the ranch. Through my travels and many herd visits, I have seen mixed results in the ability to market private treaty bulls. The less than stellar cattle market has certainly not helped this. I find those breeders who are more aggressive in advertising and branding their product find more success. Likewise, buyers are impressed by those who are more innovative in the technologies that they have utilized in their operation, such as genomic testing and having a magnitude of data available to support a buyers’ decision on a bull. If you are having trouble getting those buyers to your ranch, my question to you is, have you changed your approach in the everchanging cattle industry? I see breeders having a lot of success and flourishing in selling bulls off the ranch, but the key ingredient in all of these success stories is the ability to adapt to change. I
Commercial Acceptance
Our Top Priority Our Top Priority
Performance-oriented cattle, backed by second-to-none customer service, have been our calling cards since the inception of Wieczorek Limousin. We strive to produce registered Limousin cattle with seedstock appeal and mainstream commercial acceptance.
44 | OCTOBER 2017
CURT & LEANNE WIECZOREK * 605-227-4601 WALLACE & NOREEN WIECZOREK 39768 267th St. Mount Vernon, South Dakota 57363 email: clwzrk @ santel. net
WWW. WIECZOREKLIMOUSIN. COM
We invite you to visit our website to learn more about our program and how we can be your partner in meaningful genetic progress.