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From the Field
A Season of Change
By Corey Wilkins , NALF regional manager
Fall has arrived , and we are in the heart of sale season in my territory and with that comes an abundance of travel . I enjoy seeing familiar faces and catching up with cattlemen across the country . Numerous sales are advertised in this issue ; feel free to contact me with any questions . The right kind of cattle will be selling all fall and if I can help you in any way with locating your next purchase , I would be more than happy to assist you .
Everywhere I look during the fall , the good Lord reminds me of change ; change in landscape , season , and temperatures . Businesses have to change their approach or they will be quick to perish . I think about the change of Limousin cattle over the past decades
Plan to Attend Our 38th Annual Bull Sale
February 23 , 2018 At The Ranch Mount Vernon , SD
and breeders ’ commitment to change their cattle in order to better meet commercial demands . The association has changed drastically in how we do business in hopes to better meet members ’ needs . The way we market and sell cattle has changed so much in the digital age . Twenty years ago if I had told you cattlemen would purchase cattle through an online sale , I would have been laughed out of the room .
One aspect of the cattle business that has not changed is the desire by many breeders to sell private treaty bulls off the ranch . Through my travels and many herd visits , I have seen mixed results in the ability to market private treaty bulls . The less than stellar cattle market has certainly not helped this . I find those breeders who are more aggressive in advertising and branding their product find more success . Likewise , buyers are impressed by those who are more innovative in the technologies that they have utilized in their operation , such as genomic testing and having a magnitude of data available to support a buyers ’ decision on a bull . If you are having trouble getting those buyers to your ranch , my question to you is , have you changed your approach in the everchanging cattle industry ? I see breeders having a lot of success and flourishing in selling bulls off the ranch , but the key ingredient in all of these success stories is the ability to adapt to change . I
Commercial Acceptance
Our Top Priority Our Top Priority
Performance-oriented cattle , backed by second-to-none customer service , have been our calling cards since the inception of Wieczorek Limousin . We strive to produce registered Limousin cattle with seedstock appeal and mainstream commercial acceptance .
44 | OCTOBER 2017
CURT & LEANNE WIECZOREK * 605-227-4601 WALLACE & NOREEN WIECZOREK 39768 267th St . Mount Vernon , South Dakota 57363 email : clwzrk @ santel . net
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We invite you to visit our website to learn more about our program and how we can be your partner in meaningful genetic progress .