LIMOUSIN TODAY LimToday_May18_WEB | Page 15

ILC Feature
began to rebuild a cattle and farming operation while Kevin continued his full-time work as an agribusiness consultant.
2005 was a turning point in their operation when Kevin and Julie purchased cows from Wulf Limousin and decided to become a satellite cooperator herd for the Wulfs. Today, Ochsner Limousin consists of about 150 registered Limousin and Lim-Flex females, with a 50 / 50 split between Purebred and Lim-Flex cows and a 75 / 25 split between blacks and reds. They artificially inseminate 70 percent of the females and flush several donor cows.
The Ochsners strive to raise high performing, structurally sound, docile cattle while maintaining the muscling, cutability and efficiency advantage that make Limousin such an ideal complement to British-based cows. All of their bulls, with the exception of several that are sold through the Nebraska Cattlemen’ s Classic, are marketed through Wulf’ s annual Opportunity Sale.
The portion of the calf crop that doesn’ t make the cut as bulls or replacement heifers are fed and marketed through their own beef business, Ochsner Tenderlean Beef. Tenderlean Beef is operated by Kevin’ s wife, Julie. While the Ochsners have always sold locker beef, the business took off 20 years ago when Julie decided to apply the sales skills she gained as an animal health representative to grow their beef business. Today, Ochsner Tenderlean Beef supplies 21-day aged beef, custom cut and sold in quantities of quarters, halves and whole carcasses to about 150 families in the northern Colorado area.“ This is a great way for us to connect with consumers and see what consumers really value,” stated
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