From the Field
Tennessee and Arkansas in March introduced me to longtime members whose programs focused primarily on females ranging from Lim-Flex show prospects to Fullblood brood cows. One commonality between all breeds, no matter what their focus, was the fact they were filling what their market demanded. Herd visits in April, ranging from Pennsylvania to South Carolina, let me really get my boots dirty and get a grasp on what individual producers were doing to find the“ niche” that fit the region and program they called home.
These travels educated me not only on breeding philosophies, pedigrees and regional beef trends, but more importantly the marketing and promotion for NALF members. A numerous amount of times during HRI advertising discussions I was asked how to get more out of an advertising dollar. A fair question, and as I traveled it was an answer that was being tweaked and reshaped. Today, that answer has many layers to it with the first being that even though we list phone numbers on ad’ s, that is not the principal marketing avenue today. Avenues that are difficult to measure but are taken via the HRI advertising include Facebook views, website visits and views that may not result
in direct phone calls but do equate to positive business.
As many of you read this, we will be preparing for National Junior Limousin Show & Congress and the International Limousin Congress in Denver,
Colorado. These events are the ones that create the memories that last a lifetime, with families working together at Junior Nationals and with the introduction of new cultures and people at the International Limousin Congress. I look
Your East Tennessee Source For Quality Genetics
EWH Buster 5B HOMO Black • HOMO Polled • Purebred MAGS Yip x LFL Olivia 9044W CED: 9 BW: 1.3 WW: 59 YW: 84 MK: 15 CEM: 2 SC: 0.55
Buster has made his mark on our program. They come easy and grow fast. Whether it be replacements or bulls, his progeny easily come to the top. Come by the farms and see him in person.
LIMOUSIN • LIM-FLEX • ANGUS BULLS & FEMALES
Available privately. We welcome your call or visit.
Country Place Farms
Garrett, Leslie & Carson Lyons 368 Armstrong Hill Rd. • Jonesborough, Tennessee 37659 423 / 791-3398 • glyons4419 @ yahoo. com
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