LIMOUSIN TODAY LimToday-Feb 2018-WEB | Page 12

Executive Summary MARCH 11, 2018 • 2 P.M. At Graven Land & Cattle - Lebanon, MO 26525 Hwy. AA Lebanon, MO 65536 TERRY & NANCY GRAVEN (417) 594-0257 cell [email protected] JOSH GLENDENNING, ranch manager (417) 664-0913 cell [email protected] SELLING 40 BULLS Yearlings & 18-mo.-olds Limousin & Lim-Flex SALE CONSULTANTS: JACK. VICKY. JOSH & KAYLA. JASE & SHAWNA. JAMYE. 24300 McDonald Dr. | Lebanon, MO 65536 [email protected] www.jbarjlimousin.com Jack (417) 588-6121 Josh (417) 664-0913 | Jase (417) 664-1186 GRASSROOTS CONSULTING MARK SMITH (515) 229-5227 HELTON CONSULTING BILL HELTON (256) 962-0256 SALE MANAGEMENT: KILEY McKINNA 402-350-3447 [email protected] www.mcmarketingmanagement.com PHIL LAMKINS 16961 Oleander Lane Lebanon, MO 65536 (417) 532-5755 • (417) 718-8590 10 | FEBRUARY 2018 additional advances in the genetic supply for those who utilize what’s available to them in the marketplace. We always wonder about the added cost of DNA testing and sometimes question the added expense. It takes real dollar return on sales to justify utilizing the new technologies that are available today. To remain competitive, most will take advantage of todays tools to create demand for their cattle. The next decade will see operations that advance rapidly and a sector that will get left behind. As we see export markets continue to expand, we will see more premiums for cattle that fit into natural export markets where implants and beta- agonist can’t be used in production practices and the cattle performance and quality carcasses are solely reliant on genetics. Premiums will be paid on cattle that meet those requirements to fit the ever-growing demand for U.S. beef in both natural and conventionally fed markets. This is where the Limousin breed has a bright future given the quality of the end-product and the feed efficiency it takes to get there efficiently on a profitable economic basis. I