LIMOUSIN TODAY LimToday-August18-Web | Page 12

Executive Summary
genetic progress with more accurate EPD ’ s earlier in an animal ’ s life .
Additional benefits are apparent when utilizing the single-step method for incorporating genomic information into the NCE versus the blending approach . In the single step process , the DNA marker genotypes are directly incorporated into the genetic evaluation along with the phenotypes ( performance data ) and the pedigree . This results in the genomic data having an impact not only on the genotyped individual , but also on the relatives of that animal . This allows for the genomic information to also improve accuracy of non-genotyped animals .
NALF members should be aware that the expanded circulation format will continue of its 3 tabloid editions of Limousin Today ® to expand marketing and visibility of Limousin cattle to commercial cattlemen . NALF will be sending out 20,000 issues of the tabloid edition 3 times annually but this circulation will be supplemented digitally to 15,000 digital subscribers as soon as the print addition is mailed out . This digital link will direct viewers to the NALF website where the magazine will be viewable online . NALF ’ s digital platforms and Limousin Today are your number one source for Limousin news and information .
This digital viewership is made possible by the utilization of NCBE ’ s list of nearly 11,000 opted in commercial ranches and seedstock producers email addresses in combination with NALF ’ s email list . This targeted audience should be a valuable advertising tool for our breeders to take advantage of right now to increase their customer base . NALF members will also be able to take advantage of this marketing tool when ordering email blast for their production and private treaty sales . Contact the NALF office for further information and details .
NALF members should be aware that the nominating committee is currently reviewing members that have expressed an interest in serving on the NALF board . Members that have a desire to serve should contact the nominating committee by August 15 . The names of the nominating committee are listed on the NALF website under the news section . Immediate past president ,
Bret Begert , will chair the committee . If prospective candidates are not slated by the nominating committee then they may qualify to have their name on the ballot through the member at-large nomination process .
To qualify as a member at-large , the candidate must have at least 15 qualifying signatures from a lifetime , founder or active annual members on either a petition style form available on the NALF website or 15 letters of support from lifetime , founder or active annual members or a combination thereof to be received in the NALF office no later than October 15 .
The NALF board and staff look forward to the upcoming new 2017-2018 fiscal year and serving the membership of the North American Limousin Foundation . We are here to promote the benefits of utilizing Limousin genetics into today ’ s commercial cattle industry and provide enhanced services to membership . If you have any questions , please feel free to contact any NALF staff member that is here to assist you ! I
10 | AUGUST 2018