LIMOUSIN TODAY LimToday-August18-Web | Page 12

Executive Summary
genetic progress with more accurate EPD’ s earlier in an animal’ s life.
Additional benefits are apparent when utilizing the single-step method for incorporating genomic information into the NCE versus the blending approach. In the single step process, the DNA marker genotypes are directly incorporated into the genetic evaluation along with the phenotypes( performance data) and the pedigree. This results in the genomic data having an impact not only on the genotyped individual, but also on the relatives of that animal. This allows for the genomic information to also improve accuracy of non-genotyped animals.
NALF members should be aware that the expanded circulation format will continue of its 3 tabloid editions of Limousin Today ® to expand marketing and visibility of Limousin cattle to commercial cattlemen. NALF will be sending out 20,000 issues of the tabloid edition 3 times annually but this circulation will be supplemented digitally to 15,000 digital subscribers as soon as the print addition is mailed out. This digital link will direct viewers to the NALF website where the magazine will be viewable online. NALF’ s digital platforms and Limousin Today are your number one source for Limousin news and information.
This digital viewership is made possible by the utilization of NCBE’ s list of nearly 11,000 opted in commercial ranches and seedstock producers email addresses in combination with NALF’ s email list. This targeted audience should be a valuable advertising tool for our breeders to take advantage of right now to increase their customer base. NALF members will also be able to take advantage of this marketing tool when ordering email blast for their production and private treaty sales. Contact the NALF office for further information and details.
NALF members should be aware that the nominating committee is currently reviewing members that have expressed an interest in serving on the NALF board. Members that have a desire to serve should contact the nominating committee by August 15. The names of the nominating committee are listed on the NALF website under the news section. Immediate past president,
Bret Begert, will chair the committee. If prospective candidates are not slated by the nominating committee then they may qualify to have their name on the ballot through the member at-large nomination process.
To qualify as a member at-large, the candidate must have at least 15 qualifying signatures from a lifetime, founder or active annual members on either a petition style form available on the NALF website or 15 letters of support from lifetime, founder or active annual members or a combination thereof to be received in the NALF office no later than October 15.
The NALF board and staff look forward to the upcoming new 2017-2018 fiscal year and serving the membership of the North American Limousin Foundation. We are here to promote the benefits of utilizing Limousin genetics into today’ s commercial cattle industry and provide enhanced services to membership. If you have any questions, please feel free to contact any NALF staff member that is here to assist you! I
10 | AUGUST 2018