Market Minute
sale manager or a NALF representative can help . The biggest mistake consignors make is offering an animal in a consignment sale that they wish to get rid of , rather than one that will impress someone with their program . It is difficult to part with one of your best , but if you are serious about developing a market for your cattle , this is a must . Your reputation depends on it .
The highest dollars are spent on animals that offer the most with regard to pedigree , phenotype , and EPDs . An individual animal with a strong pedigree and phenotype that lacks EPDs still has value , but not as much as its competitor for the buyer ’ s dollar that offers all three elements .
Be cognizant of time lines . Start at the date of sale and work backwards in developing
a schedule . Plan your picture session , submission of DNA , ad placement , etc ., to be sure that deadlines will be met . If these are omitted because deadlines are not met , it can hurt the value of your animals .
Any successful business includes customer service in the marketing platform . We can provide the best product available , but if we fail at
THESE ELITE FULLBLOOD GENETICS SELL OCTOBER 7 TH at the FOUNDATION SALE
JL MIRANDA 136D 8 / 30 / 16 • Double Polled • Fullblood ENGD Unbridled 832U x JL Little Lucy 14B
JL DUTCHESS 156D
9 / 1 / 2016 • Horned • Fullblood FL 4Z PLD Olympus Touch ( CFM213243 ) x JL Della 268U
JL 14-KARAT GOLD 135C 5 / 15 / 15 • Double Polled • Fullblood Confirmed safe to Fan-N-Guthrie 41C Calving date : 10 / 2017
JL POLLYANNA 155C 5 / 22 / 15 • Polled • Fullblood Confirmed safe to Fan-N-Guthrie 41C Calving date : 10 / 2017
24 | SEPTEMBER 2017
ADDITIONAL OFFERING JL TRISTY 221Y 10 / 17 / 11 • Double Polled • Fullblood Posthaven Polled Tristan x JL Poll Maggie Bred for November calf from JL Marksman 65C ( SVL Polled Trademark 014N x JL Ena 13A )
Member of
9019 Three Points Rd . Mascot , Tennessee 37806 Jim & Bertha Jarnagin 865 / 933-5063 • cell : 865.603.3252 e-mail : jjarnagin @ comcast . net