LIMOUSIN TODAY LIMOUSIN TODAY - September 2017 | Page 22

Performance Line focused on improvement at the rate of other breeds. The time of coming up with reasons people should like Limousin cattle is nearing its end. Why try to sell a product that you have to convince 6th Annual Fall Sale people to buy rather than making a product they want to buy? This is one of the reasons that the average seedstock breeder is only in the business for seven years. They want to sell what they were sold on rather than making a product 9.09.17 Mt. Pleasant, TX Selling 65 Registered Limousin and Lim-Flex Bulls • Pairs • Breds • Opens • Embryos • Semen SEMEN IS OFF THE OPEN MARKET AND SEMEN PACKAGES WILL BE OFFERED IN THIS SALE ONLY!!! RLBH AIR FORCE ONE HOMO Black • Polled • 62% Lim-Flex EF Xcessive Force x EF Yaffa 821Y 2013 NAILE Grand Champion Lim-Flex Bull 2013 NWSS Grand Champion Lim-Flex Bull 2014 SESC Grand Champion Bull 2014 AALF Grand Champion Bull 2014 NAILE Grand Champion Bull 2014 NWSS Division Champion Consigned by Counsil Family Limousin SBLX ZERO PERCENT Homo Black • Polled • 50% Lim-Flex SAV Brilliance x MAGS Manuela BW: 0 WW: 55 YW: 88 MK: 27 SC: 1.25 REA: 0.51 MB: 0.55 $MTI: 67.58 Sells open and ready to flush! Consigned by White Valley Ranch, Adair, OK AUCTIONEER C.K. “Sonny” Booth SALE CONSULTANT Bill Helton | 256.962.0256 20 | SEPTEMBER 2017 SALE MANAGEMENT Randall O. Ratliff | 615.330.2735 [email protected] Call/text/email for catalog request. that the customer wants. Self- evaluation is a key to growth. You have to be sure about where you are to know the path to what you want to be. Being a seedstock breeder is as much about being part of a community as it is about the cattle, and if you embrace the people, the cattle part will come. With those things said, my path is leading me to a new opportunity. By the time you read this, I’ll be leaving the North American Limousin Foundation for an opportunity to breed seedstock to help make a better product for the consumer. It is an once-in-a- lifetime opportunity and one that I’m very excited about. This is a bittersweet decision as I can’t be anything but grateful to the membership, the board of directors, and the staff that have helped me to grow along this road and allowed me to be involved in their lives and their businesses. Please know, that in all I’ve said, I want the best for each and every one of you and thus must speak plainly in hopes of driving change. May God bless each and every one of you! I