LIMOUSIN TODAY August 2017 | Page 6

LIMOUSIN North American Limousin Foundation NALF Staff Executive Director Mark Anderson, Ext. 51 [email protected], 970-590-9576 (c) Assistant Executive Director Joe Epperly, Ext. 47 [email protected], 303-884-3900 (c) Director of Registry & Performance Brittany Barrick Ext. 57, [email protected] Director of Activities Katie Campbell, Ext. 43 [email protected], 913-683-1415 (c) Director of Membership Services Alison Jones Ext. 59, [email protected] Registry & Member Services Specialist Stephanie Kramer- Beddo, Ext. 27, [email protected] Director of Marketing Frank Padilla, Ext. 49 [email protected] 308-350-3323 (cell) Regional Manager Andy Rest [email protected], 406-670-5678 Regional Manager Corey Wilkins [email protected], 256-590-2487 Director of Public Relations & Media Jennifer Scharpe Ext. 54, [email protected] [email protected] Assistant Communications Director, Mallory Blunier Ext. 61, [email protected] [email protected] Art Director Amy Clarkson [email protected] 303-945-1729 (c) NALF Board of Directors President Bret Begert Allison, TX, 806-334-7940 [email protected] Vice President Dexter Edwards Beulaville, NC, 910-298-3012 [email protected] Secretary Jim Bob Hendrickson Adair, OK, 918-521-9031 [email protected] Treasurer Gary Fuchs Cameron, TX, 254-482-0611 [email protected] At-Large Austin Hager Karlsruhe, ND, 701-626-2345 [email protected] Ex-Officio Chad Settje Creston, NE, 402-910-5504 [email protected] Dennis Alt Shawnee, KS, 913-558-7966 [email protected] Dr. Mark Barker Oklahoma City, OK, 405-520-5846 [email protected] 4 | AUGUST 2017 Greg Blaydes Midway, KY, 859-338-9402 [email protected] Joey Freund Elizabeth, CO, 303-475-6062 [email protected] Dan Hunt Oxford, NE, 308-991-3373 [email protected] Chris Milam Olmstead, KY, 270-847-0634 [email protected] Gene Raymond Garnett, KS, 785-448-3708 [email protected] Fred Wacker Miles City, MT, 406-232-4527 [email protected] Curt Wieczorek Mount Vernon, SD, 605-227-4601 [email protected] Contents Today’s Columns Limousin Gets Better and Better, By Bret Begert..................................................6 The Value of Cattle that can Combine Superior Quality and Yield Grade, By Mark Anderson..........................................8 The Value of Reputation in the Beef Industry, By Joe Epperly.................. 22 Believe It, By Frank Padilla........................ 28 It is Not About the Banner, By Randa Taylor............................................ 38 Strong Showing for Limousin, By Corey Wilkins........................................... 42 The EPDs presented in ads in this issue are from the Spring 2017 multi-breed international cattle evaluation as of July 1, 2017. Dear Reader, We hope you enjoy this tabloid issue of LIMOUSIN TODAY TM . The tabloid issues are printed three times per year, January, August, and October, and are sent to you free of charge as a commercial marketing service of the North American Limousin Foundation. If you would prefer not to receive this issue in the future, send the name and address as printed on the mailing label to [email protected]. Should you like to receive all 11 issues of LIMOUSIN TODAY, please turn to page 36 of this issue for subscription information. All the best, LIMOUSIN TODAY