Note from the Editor
When advertising in today’s society, your
marketing plan has to cover a wide range of
generations by utilizing many different media
outlets. The baby boomer generation is going
to want to read everything off of print, whether
that is a magazine or the daily newspaper, many
are not acclimated to the computer technology
that we have today. Generation X is going to
hit both the digital and print platforms, you
will have some that will still only read the print
advertising but may be looking over the digital
as well. On the other end of the advertising
spectrum, to get the Millennials attention, you
have to have some kind of digital advertising.
The North American Limousin Foundation is
progressing with the technology but realizes
that print is still a valuable asset to us and
the breeders that we serve. By having the
magazine online, we can get your ads into
the hands of the older generation and also
the up and coming generation of breeders.
The biggest issue of LIMOUSIN TODAY is the June/
July Herd Reference Issue. This is the issue that
you get your operation name in the magazine, as
well as in the Blue Book that comes out with it.
Not only will the issue be on many coffee tables
around the world, but it will be available to anyone
digitally on NALF.org; at least 3,000 extra views
a month. This means that your cattle operation
information will be in three different places that
can be viewed by potential buyers; the print
publication, digital publication and the Blue Book.
Discounts are available for advertising in
the 2019 LIMOUSIN TODAY Herd Reference
issue. Early copy deadline (May 1) and pre-
pay discounts are available. By becoming
a contract advertiser, six or ten times, you
can receive discounts for multiple issues.
Talk to your regional manager or myself about
promotional bundles that NALF is offering to
fit your budget and program. These bundles
can include print advertising, email blasts,
NALF.org banner ads, NALF.org home page
commercials, or E-Partners banner ads.
Contact information can be found at NALF.org or in
all the LIMOUSIN TODAY publications. Keep in mind
that NALF does not charge for design services.
I hope you enjoy this issue of LIMOUSIN TODAY!
Sincerely,
NALF director of PR & media
LIMOUSIN Today | 67