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continued from page 30 for themselves the muscling in these cattle and they see that disposition isn’t a problem, they can start exploring what the Limousin breed can do for them as commercial operators. Marketing and education is so important for all of us to spread the word about our breed.” Perhaps that’s why Treftz is seeing such demand for his bulls. He’s a proud advocate and a strong proponent of maintaining the Limousin traits that make the breed so great. His bulls are a reflection of that philosophy, and Treftz is excited for the future. “At a time where all breeds of cattle are starting to look alike, my slogan, ‘where muscle still matters,’ has even more meaning to me now,” said Treftz. “I’m going to keep doing what works and continue to respond to what my customers are telling me they want, and what they want is Limousin muscle.” Treftz is supported in his efforts by his family including Lori, a registered nurse at HCR Manor Care; Dustin, a plant operator at Glacial Lake Energy; Courtney, a lead family services specialist for the State of South Dakota; and Reece, a freshman at NSU majoring in History. In an effort to show the Limousin breed in action, Glenn hosts ranch tours which allows people to see his females in their natural environment. “Once they see for themselves the muscling in these cattle and they see that disposition isn’t a problem, they can start exploring what the Limousin breed can do for them as commercial operators,” he says. When asked what advice he would offer to other Limousin breeders, Treftz shared a motto he came up with while driving the tractor: “Develop a product you are passionate about. Commit to your product. Market your product. Stand behind your product. And most important, believe in your product.” ABOUT THE AUTHOR: Amanda Radke raises Limousin cattle with her family at NOLZ Limousin in Mitchell, SD. She is also a blogger for BEEF Magazine and the author of ranch-themed children’s books, “Levi’s Lost Calf ” and “Can-Do Cowkids.” Connect with her at www.amandaradke.com. HOLM TRAIL F S I H ULLBLOODS C HEADED TO THE SAT., MAY 30 If you love Fullblood cattle, then you’re going to love our offering! These two females proudly represent our program and what you can expect MAY 30. Lebanon, MO OFFERING… 2 BULLS (one HomoP) 4 BREDS (one HomoP) 2 PAIRS (one HomoP) KEN GLAZIER • 17502 E 810 RD. • KINGFISHER, OK 73750 • (405) 368-5556 Proud member of the Fullblood Limousin Alliance 32 • APRIL 2020