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BREEDER ADVERTISING RATES
FULL PAGE ....................................................................................$ 1,150 2 / 3 PAGE ..........................................................................................$ 950 1 / 2 PAGE ..........................................................................................$ 775 1 / 4 PAGE ..........................................................................................$ 500 All advertisements are 4-color process
ISSUE MATERIALS PUBLISHED January - Spring Sale Edition Dec . 1 Dec . 23 April - Herd Bull Edition Mar . 1 Mar . 25 July - Breeder Directory Edition June 1 June 25 October - Fall Sale Edition Sept . 1 Sept . 25
CLOSING DATES Refer to listing above .
Official Publication of the North American Limousin Foundation
2005 Ruhl Drive • Guthrie , OK 73044 405 / 260-3775 • Fax : 405 / 260-3766 www . Limousin365 . com
Advertising materials to Kyle Haley 405 / 260-3775 • kbhaley2 @ gmail . com
ADVERTISING SKETCHES Requests for advertising layouts must be in the L365 office 10 days before copy deadline .
TERMS All accounts are due and payable as billed . Interest charges of 1-1 / 2 % per month ( 18 % APR ) will be assessed to 30-day unpaid accounts . Customers with overdue accounts will be put on a prepay basis for subsequent advertising business .
CONTRACT DISCOUNT L365 contracts for 4-time print and annual digital / print combinations are available at substantial discounts . Contact the L365 field representative in your area or call the L365 office at 405 / 260-3775 .
DIFFICULT ADS Ads requiring substantial extra production work will be assessed extra charges at standard shop rates . If you prefer no extra charges , request us to simplify the ad at our discretion if necessary .
COPY CHANGES Alterations in advertising copy , if requested after closing date , will be made only if time permits .
Tissue samples will be collected on each calf to determine the sire group in order to correctly capture and identify carcass data to incorporate into the NALF herdbook . Each sire group will look to keep growth traits high , while holding birth weights moderate . Primarily , the objective of the study will be to evaluate the influence of each sire is progeny Angus cows . The calves will be fed to three different days on feed endpoints of 245 , 280 and 315 days . We will measure growth performance , efficiency of dietary net energy utilization and carcass characteristics .
When the study concludes in 2024 , we hope to prove that Limousin and Lim-Flex influenced cattle have an advantage in efficiently and profitably converting feed to carcass weight , even when taken to heavier outweights . With Limousin and Lim-Flex genetics , we can produce cattle that meet and exceed quality grade and yield grade targets when compared to straightbred counterparts , while producing heavier carcasses .
Through this project , we would like to show that cattle feeding profitability is driven by more than just one trait . Quality grade , yield grade and superior feed efficiency must all be factored into the profitabily equation of finished cattle . Harvested cattle need to achieve an acceptable quality grade level while reducing as many yield grade 4s and 5s as possible . Additionally , with the government becoming increasingly involved in the sustainability of agriculture , it is as important as ever that the beef industry stay as efficient as possible .
Projects of this nature are labor intensive , financially demanding , and can be downright daunting to take on . It takes us out of our comfort zone and into the great unknown . As we navigate through this , it is important to remember we are all on the same team . Your Board of Directors and NALF staff have put countless hours into this project , and we want to see it succeed as much as you do . Keep in mind that while opinions may differ , we are all in it for the same reason : we believe in the Limousin advantage and are Limousin proud .
I encourage anyone with questions to reach out to NALF staff or your Board of Directors . Those that are interested in donating will receive first access to research results from the Research Foundation , so please let us know if you would like to contribute . We know what these cattle can do , and it ’ s about time the rest of the industry knows it !
REPRINTS Advertising reprints are available . Requests for reprints must be made at the time the order for the ad is placed .
All other questions , contact the L365 office .
70 • APRIL 2022