Limousin 365 2020_L365M_jan2020-issue | Page 74

NCBA Legislative Roundup U.S. Senate Introduction Of Real MEAT Act U.S./China Trade Deal National Cattlemen’s Beef Association (NCBA) CEO Colin Woodall issued the following statement regarding the announcement that the U.S. and China have agreed to a phase one trade deal: “The announcement of a phase one deal with China is welcome news for the U.S. beef industry. While we wait to learn more about the details of the agreement, we are optimistic this positive news will bring long lasting relief to farmers and ranchers who have been targeted with China’s retaliatory tariffs for many months.” said Woodall. “While tariffs grab most of the headlines, China’s unjustifiable non-tariff barriers and restrictions on science-based production technologies must be addressed so that Chinese consumers can enjoy the same high-quality, safe and sustainably- produced U.S. beef that Americans have enjoyed for decades. We encourage the Trump Administration to keep working with China to establish meaningful market access and rules of trade based on market demand and science, most importantly. This is an important step forward and something that both countries must build on for our mutual prosperity. “ 72 NCBA applauded the introduction of the Real MEAT (Marketing Edible Artificials Truthfully) Act of 2019 by U.S. Senator Deb Fischer of Nebraska. The Senate bill is a companion to H.R. 4881, which was introduced by U.S. Representatives Roger Marshall (R - 1st Dist., Kansas) and Anthony Brindisi (D - 22nd Dist., N.Y.). “It’s clear that fake-meat companies are continuing to mislead consumers about the nutritional merits and actual ingredient composition of their products,” said NCBA President Jennifer Houston. “We commend the efforts of Senator Fischer on introducing this legislation, which would end deceptive labeling of fake meat products and allow cattle producers to compete on a level playing field.” “Beef is derived from cattle—period,” Senator Fischer said. “Under USDA, beef undergoes a rigorous inspection and labeling process, but plant-based protein products that mimic beef and are sometimes labeled as beef are overseen by the FDA instead. These products are not held to the same food safety and labeling standards as beef. The NCBA has been a leader on this issue, and I am thankful for their strong support of the Real MEAT Act, which will protect consumers from deceptive marketing practices and bring transparency to the grocery store.” Specifically, The Real Meat Act will: 1. Codify the Definition of Beef for Labeling Purposes • Establish a federal definition of beef that applies to food labels; • Preserve the Congressional Intent of the Beef Promotion and Research Act; 2.  Reinforce Existing Misbranding Provisions to Eliminate Consumer Confusion • FDA has misbranding provisions for false or misleading labels; •  Prevent further consumer confusion with alternative protein products; • Clarify the imitation nature of these alternative protein products; • JANUARY 2020