LIME Magazine - Issue1 - January 2014 Jan. 2014 | Page 54

Spotlight Jodi Jacobs Crystal Vision Marketing 631-609-7183 In business and in life, Jodi Jacobs, founder and chief visionary at Crystal Vision Marketing has a philosophy that is rooted in connections. Says Jacobs, “whether connecting thoughts to create a great idea, connecting like-minded people to build great teams, connecting intentions with actions to make something happen, I am passionate about establishing common ground, common goals and common purpose among people.” An avid networker, she enjoys helping people “find each other” and create shared visions and connections between their objectives, products and services and those of others. Jacobs has over 20 years of experience in all facets of marketing and business development including: developing new markets, strengthening business channels, creating marketing plans and strategies, building strategic partnerships, identifying product applications, providing market research, copywriting, public relations, program and presentation development, corporate training, trade show & event planning and speech writing. An eternal optimist, she focuses on spreading positive energy to her clients, colleagues, friends and family. Her business model is different than most marketing firms, in that she focuses on educating markets rather than hard core selling to them. The result? Her clients are perceived as industry experts and resources and increased sales revenue follows. With Crystal Vision she works with a variety of industries and enjoys teaming with clients that represent a wide spectrum of services, products and markets. Often involved in local and community charities, Jacobs serves on the board of directors for Moms Who Kick, a 501C3 charity “kicking” to find a cure for cancer. Of life, she quotes an unknown source: “Whether a glass is half full or half empty depends on the attitude of the person looking at it.” 54 LIME Magazine