LIME Magazine - Issue1 - January 2014 Jan. 2014 | Page 51

Editorial Is your website working for you? by Moses Rivera, 516-455-8533 Should I redesign? Getting the Most out of Your Redesign Websites have changed over the last ten years. Not long ago, static websites were sufficient. They were little more than brochure sites and could simply sit and make sales, take Information etc. In today's dynamic environment, information is readily available. Tools such as the ubiquitous Google and social network world, you need a website that is easy to update, even for a user of limited technical skills as well as easy customization for two important reasons: 1. To have a SEO (Search Engine Optimization) friendly website. This enables Google and other search engines to find and index your site for its search engine. 2. The information on your website is easily and uniformly presented. A new website design isn't just about look and feel. It's about how your information is presented to visitors. How easy it is to navigate and use to get the information a visitor may need. A website redesign can start with the branding but it should always contain and use functionality that allows it thrive in today's high availability world. The wrong reasons for redesigning your website are driven by the thought that the freshness and “wow factor” of a new website will increase excitement over your brand. The main motivations behind website redesigns should be to improve the performance of your website. A beautiful website, although aesthetically pleasing, is s