DEVELOP & INVEST
Will Amazon ’ s launch mean more competition for the
CONSUMER IN SOUTH AFRICA ?
Amazon to access South Africa
36 F I N A N C I A L F O C U S
A report by Business Insider South Africa claims that online retail giant Amazon has plans to launch in South Africa in 2023 . The website says it has seen leaked documentation that Amazon will launch its Prime service in the country too .
Experts believe this could be a game changer for the South African market , which has been dominated by Naspersowned Takealot . Here two digital experts unpack what the potential launch of Amazon means for South African consumers and local businesses .
What is Amazon ?
For those not in the know , Amazon is an American multinational technology company that focuses on e-commerce , cloud computing services , digital streaming , and makes use of artificial intelligence ( AI ). It was founded by Jeff Bezos back in 1994 , and during its humble beginnings it made a name for itself selling books , videos and music online .
Amazon Prime , its paid subscription service , gives loyal users access to additional services . Prime members can enjoy quicker delivery services ( usually same day or up to two days ) as well as streaming music , video , gaming and grocery shopping services .