LIFT Annual Report 2014: What Matters Most | Page 31
LIFT Impact Report 2014
DIGITAL ENGAGEMENT
This past year, we’ve been shouting about LIFT from the rooftops. We are
telling the stories that need to be told - the stories of our Members, their
challenges, their triumphs - and why it matters. Our online presence is
bigger and bolder than ever to make sure we have a voice in this fight.
594K Visits
to our flagship website at www.liftcommunities.org
(a 100% increase over the previous year)
unique visits to
our website
24K
new Facebook Fans -
a 1,000% increase over FY13
60% of our Twitter followers were male &
40% were female — an inversion from 2013
5
210K
72%
of all unique visitors to
the website were new.
17.5K
people
accessing LIFT’s
web ͥє