LIFTing Through the Years
Find out how a LIFT Alum is finding ways to give back.
While a student at the University of
Pittsburgh, Greg O’Loughlin began looking
for something. Something impactful to
do with his college experience outside
of grades and collegiate extracurriculars.
Something real. Through a friend, he
found National Student Partnerships, what
we now know as LIFT. Greg volunteered
for two years, but he wishes that he had
become involved sooner.
Over the years Greg watched the evolution
of LIFT as an organization. When LIFT
rebranded in 2009, Greg noticed a change
that resonated deeply with him. “I saw LIFT
refine its messaging to be aligned with its
incredibly empowering approach; working
with clients it was serving in a more
holistic sense. It was more than helping
people get over one single hurdle—
finding employment or housing. It was
about helping individuals make their lives
better for their families and themselves by
discovering and addressing multiple goals.
It’s truly a rare combination,” he said.
Learn more about the weLIFT initiative
scan the QR code or visit
After working in advertising in New York
since he finished college, Greg eventually
decided to return to his hometown,
Philadelphia. Once in Philly, Greg launched
Swell, a company focused on helping small
towns, businesses, and nonprofits think
through marketing challenges. One of the
first decisions Greg made was to use his
professional talents to give back to LIFT.
Currently, he is partnering with the LIFTPhiladelphia crew to help businesses lift
their neighborhoods through an initiative
All in all, Greg has been a LIFTer for over 13
years. He stays connected to LIFT because,
“being involved with LIFT goes far beyond
financial support. I’m proud to have served
at LIFT as a volunteer and to now support
LIFT through my company.”
LIFT IMPACT REPORT 2012