LIFESTYLES MAGAZINE AMERICA 2017 ISSUE 2017 | Page 101
tHE 2017 BUgAttI CHIrOn
the Chiron is the most modern interpretation of Bugatti’s brand DnA and embodies our new design language. the styling accentuates the performance aspect of the super sports car. the
motto adopted by the Bugatti designers for the Chiron was “Form follows Performance”. Inspired
through Bugatti type 57SC Atlantic the new design language is characterised by extremely gen-
erous surfaces, which are demarcated by pronounced lines in the case of the Chiron.
thereby most of these elements have a technical background and have been designed
to fully accentuate the growing performance requirements of the Chiron.
tHE nEWLy DEVELOPED W16 EngInE
In order to achieve a 25 percent* increase in performance compared to its predecessor,
almost every single part of the engine was looked at and newly developed. this feat of
engineering resulted in the W16 engine of the Bugatti Chiron being able to develop an
unbelievable 1,103 kW (1,500 bps) from its 8 litres of displacement. the engine reaches its max-
imum torque of 1,600 nm thanks to the turbocharger which Bugatti actually even developed itself.
the 4 turbochargers are now double-powered and already guarantee maximum torque at 2,000
rpm, and the torque is maintained at this level all the way up to 6,000 rpm. the result is unbe-
lievable acceleration which only comes to an end in the twilight zone somewhere beyond the
400 km/h mark.
the Chiron. Each single Bugatti is a one of a kind - as individual as its owners. the level of individuality that can be achieved is subject to very few limitations. Find your inspiration and expe-
rience a small selection of the countless possibilities available.
the Bugatti Chiron. Maximum driving performance, breath-taking beauty and
fascinating technology combined to create an incomparable driving experience.
Ladies and gentlemen turn up your volume and start your engines.
LIFESTYLES MAGAZINE AMERICA