FEATURED ARTICLE
JODIE
LEE-McCULLOCH
‘ Passionate Administration – An Oxymoron?’
I
F YOU MENTION BUSINESS ADMINistration to many small business owners, they’ ll give an involuntary shudder. Not so the VA. AKA me! If you’ ve never heard of this term, a VA( Virtual Assistant) is a new breed of organisational loving professional, only we don’ t take up any of your office space.
For so many people in small business, especially start up enterprise, VAs are game changers. Virtual assistance allows businesses bootstrapping or powering through a growth spurt to employ invaluable experience and knowledge to the team.
So, what separates the VAs you cannot do business without from the ones you just like?
Think about it. If you’ ve worked with VAs in your professional career, you’ ve probably found some that got the job done, but left you feeling like they were a little half hearted about your brand. Then you come across a VA who leaves you feeling like you’ re on top of the world. You only know them through their work and their emails, possibly you’ re friends on Facebook, but somehow when you deal with them you feel like you’ ve found a crucial asset to your business. So what’ s the difference?
This sounds like one of those abstract ideas that can’ t be put into words. It seems like a matter of intuition or just a feeling that someone just“ clicks” between you and your assistant. In a way, it is. There’ s more to it than that, though – and yes, there IS a reason some VAs feel like personal and business saviours more than others.
So what does separate the good VAs from the great ones can be boiled down to one concept: Passion.
Passion starts with a genuine desire to care about a client and a drive to make a client feel special as an individual. It’ s one thing to provide efficient, intuitive, professional and proficient business support. That’ s kind of what’ s expected of a VA.
It’ s a whole other ball game to add the personal touches … these actions leave the client feeling like you truly appreciate them and you’ re working for the overall good of their
“ Jodie has been an incredible addition to our team. Her attention to detail and work ethic is phenomenal.” @ Marie Lewis, Synxsole LIFEGRID MAGAZINE | LIFEGRID. COM. AU FEBRUARY 2017