Style Guide | Style & Brand Voice
Life University Brand Standards
Creating and maintaining brand style and voice is imperative to upholding brand value and equity within a brand and its community .
This is achieved by making sure all communications and touch points are treated in exactly the same manner with the same style and voice . Life University can best achieve this by careful curation of the current brand direction set forth internally by the Life University Marketing Department . This style and voice is reflected on the new LIFE . edu website through photography , b-roll video and content . New advertising campaigns will be launching that follow the same visual pattern and support the overall voice of the University .
It is with great care we must commit to being unified in our stylistic interpretation of this new brand , its family and its extensions to make sure we are maximizing retention , recognition and ultimately brand loyalty .
When there is confusion and lack of cohesion within a brand , loyalty and equity fall . We leave you with this note :
As brand ambassadors of Life University ,
we sincerely request that you do your part when positioning Life University in any visual or written communications . We expect the current look and feel to be upheld throughout all channels and media so that the integrity of the brand is realized both on campus , in the community and throughout the nation . What we have here at Life University is special ; so let us all maximize that potential by working together to stay on brand and unified in our verbal and non-verbal communications .
For any additional questions , comments or concerns , please contact the Life University Marketing Department at feedback @ LIFE . edu .
We have set forth a brand direction , style execution and brand expectation , and it ’ s only with your help that we can maximize its effectiveness . We are excited about what we have shared and hope that everyone becomes a proud steward of the Life University brand family .
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