Life Today Magazine Issue 1 | Page 19

LIFESTYLE
LIFESTYLE

It includes:

It also has an earphone cable track inside the hood, a pocket with built-in microfiber cloth to protect and clean sunglasses, a zipper that hides an extendable pen and stylus, and double-layered handwarming pockets.
For the multiple devices, there are pockets to fit a 10-inch iPad and an iPhone, passport pocket, a BauBax blanket, and a portable charger pocket.
Sanghavi said the idea for the jacket struck him because of his frequent travels between Chicago and San Francisco.
“ My wife works on the West Coast and I’ m currently studying for my MBA at the Kellogg School of Management [ at Northwestern University in Illinois ],” he said.“ It’ s a long flight and I’ d forget to take my neck pillow and end up buying a new one at the airport.”
After he accumulated a few pillows this way, Sanghavi said his wife, a designer, suggested a jacket with the neck pillow feature built in.“ I thought it was a solid idea,” said
Sanghavi, who’ s also a serial entrepreneur.
They took six months to research and design their jacket and add in more functions.
Sanghavi said his travel wear will come in a variety of basic colors and in four styles-- wrinkle-free blazer( for the business traveler), fleecelined bomber, water-repellent windbreaker, and a cotton sweatshirt. The pre-order prices ranges from $ 89 to $ 120.
“ The 15 features justify the prices,” said Sanghavi.“ If you were to buy each of these features separately, it would cost $ 315.”
Sanghavi said he wants to have the jackets ready for consumers for the November travel season.
“ Through my 11 years of experience [ as an entrepreneur ] I have learned that entrepreneurship is simple- finding a gap and fill it,” he said.“ With BauBax we are solving problems that every traveler around the world faces.”
LIFE TODAY MAGAZINE Issue 1, No. 001 / 17 / December 2016 19