Life Today Magazine Issue 1 | Page 19

LIFESTYLE
LIFESTYLE

It includes :

It also has an earphone cable track inside the hood , a pocket with built-in microfiber cloth to protect and clean sunglasses , a zipper that hides an extendable pen and stylus , and double-layered handwarming pockets .
For the multiple devices , there are pockets to fit a 10-inch iPad and an iPhone , passport pocket , a BauBax blanket , and a portable charger pocket .
Sanghavi said the idea for the jacket struck him because of his frequent travels between Chicago and San Francisco .
“ My wife works on the West Coast and I ’ m currently studying for my MBA at the Kellogg School of Management [ at Northwestern University in Illinois ],” he said . “ It ’ s a long flight and I ’ d forget to take my neck pillow and end up buying a new one at the airport .”
After he accumulated a few pillows this way , Sanghavi said his wife , a designer , suggested a jacket with the neck pillow feature built in . “ I thought it was a solid idea ,” said
Sanghavi , who ’ s also a serial entrepreneur .
They took six months to research and design their jacket and add in more functions .
Sanghavi said his travel wear will come in a variety of basic colors and in four styles -- wrinkle-free blazer ( for the business traveler ), fleecelined bomber , water-repellent windbreaker , and a cotton sweatshirt . The pre-order prices ranges from $ 89 to $ 120 .
“ The 15 features justify the prices ,” said Sanghavi . “ If you were to buy each of these features separately , it would cost $ 315 .”
Sanghavi said he wants to have the jackets ready for consumers for the November travel season .
“ Through my 11 years of experience [ as an entrepreneur ] I have learned that entrepreneurship is simple - finding a gap and fill it ,” he said . “ With BauBax we are solving problems that every traveler around the world faces .”
LIFE TODAY MAGAZINE Issue 1 , No . 001 / 17 / December 2016 19