Life Science Multichannel Campaign Management Market Segments and For FMI | Page 3

Report
Description
Report Description
Life science multichannel campaign management system helps companies to orchestrate,
define and communicate their product offers to customers through social, mobile, call
centres, direct mails and websites. Digital marketing is an integral part of multichannel
campaign management that includes addressable advertising/branding, transactional
marketing and contextual marketing. In short multichannel campaign management is a
marketing process that extends through channels like video, web, mobile, kiosks,
terminals of point of sales, digital signage and social applications. Global companies have
urged for advanced version multichannel campaign management solutions to get the
valuable information from the customers and plan for new ways for customer retention
and acquisition of new customers. The traditional marketing practices have reformed due
to the implementation of such kind of multichannel campaign management solutions
implementations. The global life science multichannel campaign management market is
expected to expand at a modest CAGR in the forecast period.
Global Life Science Multichannel Campaign Management Market: Drivers and Restrains
The major drivers for global multichannel campaign management market are trending
digital marketing, technological advancements, advanced mobility solutions such as
tablets, smartphones, and other kind of hand held devices. Also the ease of marketing
through these multichannel campaign management solution and better service to the
customer through these solutions are propelling the growth of this market.