Life Magazine: Marketing Essential Edition April. 2014 | Page 27

Vu-ja-de" Borrowing the french word deja-vu means you might have experience the current environment in the pass and it is actually happening. Vu-jade is the complete opposite. It is the way people suddenly see things in a fresh way when in fact they have been there a thousand time. The key is to question things, by starting to ask why we can come up with Don’t watch the million, watch the one" One day Tom was in Japan busiest train station, that was one lady that who was wearing shoes that don’t match. Suddenly, he thought about the opportunity that selling shoes or socks that does not match.We don't see inspiration from the many, but we will see inspiration from unique individuals. Treat life as an experiment" Trial & error is crucially important in marketing. Marketing is an observation science on human beings, either psychological or physically. The thing is that humans are fickle, changes happen very quickly. Therefore, same technique might not work the same twice. The only way out is treat life as an experiment and try things out. The best way to get a good idea is to get a lot of ideas" As the old saying, brainstorm and brainstorm. This has been decades of marketing successful path that everyone took. However, there are tricks what to do to help blossom ideas or things not to do that will kill ideas. Leverage the power of story telling" People have been wondering about the strategy to let message stick for the whole decade. The most powerful way for message to stick is storytelling. Why is urban legend story is so appealing to people? Because they incorporate the way of telling story that is so visually appealing. Watch the shape of the idea, don't deny it" Lowering bar for expectation is kind of counter intuitive. However, in marketing to be creative any ideas will have opportunity to blossom. Tom points out getting the bar down means anyone in the company has the right to voice out their ideas. By doing this innovative thinking will be a free flow with no restrictions and anything can happen. Don’t dominate, be open air leadership community" A society with hierarchy standards will never be innovative. Because every time a crazy idea comes up it will be diminished by the superior, and the next thing will happen is never again the person will voice out his crazy idea. Therefore, be an open air leadership community allows company to be more innovative and more efficient. 27