Life Magazine: Marketing Essential Edition April. 2014 | Page 17

Include a tagline
Branding is all about making impression in
consumers mind. The perception must be
very clear and concise to make a deep
impression for a successful brand. Without
doubts, company should include a tagline
along with the brand logo. Just like when
you lick your finger and say “finger licking
good”, which fast food chain would come
into your mind?

!

Brands that influences culture
sells more
Culture is the heart of a community, a
city, a region and a country. The
marketing method for a product that
sells will incorporate to the local culture
and connect with the hearts of many.
Branding is also about making
connections with the people. Let your
consumers resonate with you. That is
one of the key selling point. Therefore,
branding of a certain items must bind to
the local culture and be flexible around
it.

Train employees
Employees training are vital to the
success of branding. Never than
ever before, face to f