edition
in this
6
4
COMPETITION TIME - 2 chances to win in this edition with Cunard and LD Lines
5
SHOWBIZ - Five minutes with….Jeremy Vine, Broadcasting legend
6
PROPERTY - How little touches can make a big difference around the home
9
TRAVEL – Yee-ha! We travel to Texas for an unforgettable holiday
12
HEALTH – A GP reveals all with sometimes hilarious consequences
14
BOOKS – Sally Magnusson talks about her Mother’s struggle with Alzeimers
15
15 - 36 – LIFE BEGINS 50+ SHOW GUIDE
37 ENTERTAINMENT – Events and happenings along the South Coast this Spring
38 ENTERTAINMENT – Reviews and Previews
Your Life Begins
@ 50+ Show Guide
40 FASHION – Award season’s upon with glitter and glitz on the red carpet
42 GARDENING – After the flood has gone – Lawn rescue advice
44 MOTORING – Ambitious new S60 D4 by Volvo, can it match it’s German rivals?
45 MOTORING NEWS – The hottest news from the world of motoring
40
47 MONEY MATTERS – Annuities – latest news
You belong to the most powerful
group of customers in the UK!
If you’re a ‘fifty plusser’ as the team here at Life Begins Publishers IMS affectionately like
to refer to our readers, you might not realise that you are now members of an elite club!
The baby-boomers of the fifties and sixties who are now in their fifties and sixties and have
become Britain’s most influential group of consumers. For instance did you know that the
‘fifty plussers’ had a collective disposable income of £290bn (yes, billion!) in 2012? Few of
us will forget the double dip recession which reached it’s peak in 2012, so it makes the
figures even more startling.
Perhaps your own personal circumstances don’t reflect this vast wealth, and it’s true to say that
there are many in this age group who still struggle to make ends meet. But the fact remains
that the majority of fifty-plussers are now much more comfortable than their predecessors, so
marketing campaigns have had to change and adapt to the times.
Life
begins...
Editor
Jason Harris
Advertising Brian Case
Emma Churcher
Artwork
Previously, in the 1980s and 1990s, retailers tended to focus on the younger consumers because
they were the most powerful consumer group of that age. They tended to have high disposable
income and money to burn (remember Harry Enfield’s ‘I’ve got loadsa money’ character back in
the early nineties, which was focused on the yuppies of the eighties?).
Jason Harris
Kim Freeman
Sue Hole
Production
Kim Freeman
Nowadays, it’s much different and big business is waking up to the fact that it’s you, the ‘fifty
plusser’ who they need to be appealing to. Whoever heard of Viking River Cruises until a few
years ago? They sponsor most of ITV’s drama programming and are unashamedly aiming at you,
the fifty plus consumer.
Email
[email protected]
That’s why we launched the Life Begins @ 50 show this year at the BIC Bournemouth. It reflects
the same values of this magazine and celebrates the fact that for many life does begin at 50 so
if you get a chance, come on down to the show and celebrate being 50+ with us. You’ll find
details in the centre of this issue. Of course all ages are welcome so if you’re a forty or thirty
something, you’re sure to still find lots to do, afterall ,fifty plussers are getting younger all the
time! Jason Harris, Editor
Published by IMS Group
www.ims-group.co.uk
To advertise in Life Begins
please call our sales dept:
Brian on 01202 611104
Emma on 01202 611103
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Life Begins Magazine
The views and comments expressed in Life Begins magazine are the views of the contributors and not that of the publishers. Life Begins magazine, IMS limited and its associated websites cannot be held responsible for any misinterpretations
or errors in its editorial coverage. Adverts are supplied in good faith and Life Begins magazine , IMS limited and its associated websites cannot be held responsible for the products or services offered and advertised in its publications. The ASA
(advertising standards authority) exists to regulate advertising and if you wish to complain about any particular product or service advertised then you should contact tha ASA directly at www. asa.org.uk or by calling 020 7492 2222
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Life Begins 3