Libertatem Magazine Issue 1 | Page 25

trademark owner. It can also be increased up to 3 times if it is as per the laws laid down. Even the court has the discretion to award to the owner and other expenses incurred by the owner for bringing up the action. In Time Incorporated vs. Lokesh sriastav4 in this court awarded both compensatory damages and punitive damages for infringement of the trademark Time. Therefore, the protection of trademark is important not only for the beneļ¬t of business but also for the protection of consumer from fraud and any conduct which violates the right. The Trademarks Act, 1999, the law provides for a better protection of trademarks, the fact that the trademark law provides protection to trademarks has come out to be a reality. The present Act expressly recognizes the common law remedy and thus saves both the registered and unregistered trademarks from being misused. 7