Lexington Golf Newsletter | Page 10

SOCIAL AND MEMBERSHIP COMMITTEE
Steve Grist , Chairman
Steve Grist and members of the Social and Membership Committee are excited about 2021 . We welcomed 18 new members in 2020 , and our hope is to far exceed that number in 2021 . Moving forward , we will spotlight new members in the newsletter , introducing them to our club and thanking them for joining . We hope existing members will reach out to new members , get to know them , and help them feel welcome . We have created a ” Welcome to LGCC ” card signed by each member of the Social and Membership Committee and mailed to new members . We are assigning mentors to assist them in their transition and introduction into the club . We plan to have multiple new member receptions to promote inclusion and introduction to existing members .
While our focus in 2021 is on adding new members , existing members are of equal importance . Enhancing the member experience at LGCC is critical to our success . Please look for the new Comment Cards that are now available at the Pro Shop and Tri Brook Grill . With your feedback and input , we can make continuous improvements to services . We have a procedure in place to provide prompt feedback to members and guests regarding their input . Please support this effort and take time to complete these cards .
“ Putting Members First ” We are committed to providing a consistently positive club experience for members , their families and guests , with exceptional golf , dining , swimming , tennis and recreational amenities in a warm and friendly environment .
We ask for your involvement and support of the many activities that are available through membership at LGCC . We believe we made improvements this past year with the transition to Indigo Management from Up to Par . People are saying positive things about our club . We are equally excited about the acquisition of Indigo by Troon Management , the world ’ s largest professional club management company providing services to 585 + locations and 630 + golf courses . Stay tuned for more information about Troon .
On a sad note , we lost several well -respected members / friends this past year whom we will miss . Their loss is felt throughout the club . We send our sincere condolences to their families : Taylor Woody , Doug Burroughs , James Kennedy , George Pegari and Jeffrey Salb .
2021 DUES INCREASE LGCC is currently not operating as a profitable organization , and we are challenged and committed to reversing this trend . The Membership and Social Committee along with the Finance Committee have been working diligently to create a sustainable financial plan . Natalie Garvis and Kevin Burke are working on short and long- term action plans . As you may or may not know , the fees for various membership categories have been periodically adjusted over the years resulting in inequities . This is being addressed in the dues changes and members in each membership category will be on equal status . The changes are moderate . In the 2021 budget there are three areas of revenue : 1 . Member dues and fees -40 % 2 . Food and Beverage -34 % 3 . Golf – 26 %
Our club is experiencing a monthly cash flow deficit . The increase in dues will have an immediate positive impact , but will not completely eliminate the loss . Subject to approval of our recommendation by the full Board at its January meeting , the increase will become effective March 1 , 2021 . Members will receive an insert in their February statement regarding the changes . We believe the changes to be 1 . Fair : Our rates are a good value in comparison with surrounding clubs . 2 . Equitable : All members are paying equal dues 3 . Needed : Our club is operating with a negative monthly cash flow .
This is the first step in improving our financial position . We will implement additional actions in the coming months . These actions are necessary to insure growth and sustainability of our club . While we are excited about the potential partnership with W & L , we understand that it is futuristic , and it is our job to look forward and plan for our club as it exists today . We see a long bright future ahead for LGCC , and we ask that you work with us to achieve this future .
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