L'Esprit Q1 2018 Newsletter | Page 6

NEWS New Club Premiere Entry Criteria: Targeting Services and New Technologies Best Practice The Club Premiere annual incentive programme is now bigger and better, with more adventurers eligible to join! UK Innovation Days Boost GSI Engagement If you have a sales role within Exclusive Group, you now only need to achieve 90% of your annual gross profit target to qualify. Meet this, in addition to 100% of your Services and New Vendors target for the whole of 2018*, and you can look forward to the experience of a lifetime on a luxury trip to Tokyo**. Remember, Club Premiere isn’t just for salespeople. Presales and marketing can also qualify in accordance with GM approval and other criteria. For full details on the eligibility criteria, read below or visit www.exclusive-group.com/club-premiere-2018. *This can be a blended target subjected to per country policy **2018/19 destination as voted for during the Exclusive Group Annual Kick-Off in Lisbon Powerful teamwork has been in evidence across the UK marketing, vendor alliances and account management teams as a series of ‘Innovation Day’ events have driven value-add into three major GSI relationships. Stuart Burgess, Richard Foulkes and Rachel Jay created a special event format to break down the barriers of traditional ‘Powerpoint’ presentations in order to introduce new technologies (across both Exclusive Networks and BigTec portfolios) into senior decision makers at DXC, IBM and Atos. “This is a very effective way to pre-screen and give all of us a better chance at finding a ‘match’ with whom we can progress conversations,” commented one of the GSI participants. Marketo & Salesforce Integration Austria has successful integrated its marketing automation and CRM platforms to increase efficiency as well as additional upsell and cross-sell potential. Now that events and training calendars are fully synchronised, sales and technical people have instant access to participant information. The result is greater ROI for marketing activities, and the next goal is to build out an end customer database in Salesforce. 6 7