HOW I
GOT
WHERE I AM
What do you do?
After working in several media stations, event companies and publicity agencies I took a year out in Paris and I realised that I had to go for what I really loved: COMMUNICATING AND FASHION. So, I created LES DO IT MAGAZINE in Spain, an online magazine that is read by over 500,000 Spaniards a day.
But LES DO IT MAGAZINE is not only about Fashion..?
I love life. I enjoy cinema, I love music, I adore cooking and eating and I love to meet people… I think that FASHION is a wide concept that can be used in any areas. LES DO IT MAGAZINE is a lifestyle online magazine that aims to talk about everything.
Why do you like ASOS so much?
I discovered ASOS back in 2000 when I was studying BROADCASTING at FALMOUTH UNIVERSITY OF ARTS, in Cornwall. I´ve been following its growth since then and I am amazed at how it has developed and changed the life of online shopping… I mean, ASOS is not only a fashion online retailer shop. ASOS is a fashion concept, a way of life, a place to get inspired, a magazine to read on the tube… A marketplace to sell and buy new clothes… ASOS is pretty awesome… Who doesn´t like ASOS?
Professional Hero…
I admire many professionals, especially those that started from zero like ROSALÍA MERA, the ex wife of ORTEGA AMANCIO founder of ZARA and INDITEX… She was an extraordinary woman who encouraged the creation of ZARA.
If you work for ASOS, what would you do with LES DO IT MAGAZINE?
Although I am the founder of LES DO IT MAGAZINE, I am not the only writer. Now there are 13 people working for the magazine and a Director who keeps me updated on the activity of the magazine. I came back to London to find new opportunities and grow as a professional. I will keep on writing for LES DO IT MAGAZINE because I love writing and reporting and LES DO IT MAGAZINE is going to grow with me.
Lesley Salazar is the founding editor of LES DO IT MAGAZINE in Spain. Now she is back in her London hometown to get a job in ASOS.