Legacy 2018 South Florida: Power Issue | Page 14

14BB AN INDEPENDENT SUPPLEMENT BY MIA MEDIA & COMMUNICATIONS GROUP TO THE SUN SENTINEL MONDAY, APRIL 23, 2018 Supplier Diversity Matters BUSINESS REPORT By Beatrice Louissaint In business, supplier diversity can make the difference between a market leader and a failing organization. A wide array of suppliers allows a company to collect inputs at competitive prices, helping to improve its bottom-line performance. For better results, companies should include minority-owned businesses in their supplier base. This makes sense for several reasons. The first is that minority-led suppliers tend to be more accessible and nimble. Hence, buyers can reach a decision-maker if problems arise with input or service delivery, or if a fast solution is needed. Second, minority suppliers must be competitive if they want to win contracts. This means they must run leaner and smarter businesses, which translates into better pricing, product and service for the customer. A third advantage for buyers is the exposure to fresh ideas and creativity. A report this year by McKinsey, a management consulting firm, found that companies with greater diversity in the workplace are 21 percent likelier to outperform their peers. The same benefits come with supplier diversity. As the president and CEO of the Florida State Minority Supplier Development Council, it is my job, and my passion, to promote supplier diversity. What I have found over the past 18 years is that more inclusion yields a competitive edge in the supply chain. This is not just in pricing, but also in access to suppliers with the cultural and language competencies the buyer may not have. This can help buyers to think outside the box and reach new markets. Supplier diversity also helps a company look like their customer base. This is important in any procurement strategy, especially B2C. If a company sells 20 percent of its products to a minority group, the customers will want the supplier base to reflect that. If it does, this can boost the buyer’s image — and help the local economy. Minority companies tend to hire other minorities, and this has an impact on job creation and community development. We’re living in an era of hyper-connectivity. Any individual has the power of driving mass support over social media — if negative this can tarnish a company’s image. As Warren Buffett, the hugely successful investor, once said, “It takes 20 years to build a reputation and five minutes to ruin it.” To learn more about supplier diversity or how to establish your company’s supplier diversity program, log on towww.fsmsdc.orgor call (305) 7626151. Beatrice Louissaint is president and CEO of the Florida State Minority Supplier Development Council, one of 23 regional councils affiliated with the National Minority Supplier Development Council. The FSMSDC acts as a liaison between corporate America and govern- ment agencies and Minority Business Enterprises in the state of Florida. It operates U.S. Depart- ment of Commerce Minority Business Develop- ment Agency Business Centers serving southern and central Florida. Learn more about the FSMSDC atfsmsdc.org, or call (305) 762-6151. BROWARD SMALL BUSINESS Special to Legacy South Florida Broward County’s OESBD helps aspiring entrepreneurs with fourth business plan course In an effort to strengthen the region’s economic ecosystem, Broward County’s Office of Economic and Small Business Development (OESBD) is poised to facilitate its fourth business plan development course. The free program is designed to guide aspiring and early-stage entrepreneurs on the path to success. FastTrac NewVenture, offered in partnership with the Broward County Creation Station Business, will run from May through August. An information session is scheduled for Wednesday, April 25 from 6 – 7:30 p.m. at the Broward County Main Library (100 South Andrews Avenue, 6th Floor, in Fort Lauderdale). Interested parties can register during the session. “This course follows our third NewVenture program held this past summer which successfully graduated 10 entrepreneurs,” said OESBD Director Sandy-Michael E. McDonald. “We are gratified to present programs that support the development and growth of businesses in Broward County.” Participants in Broward's FastTrac NewVenture program are aspiring or early-stage entrepreneurs seeking guidance and success. OESBD is responsible for enhancing Broward County's economy by recruiting new industries, supporting existing industries, and creating new employment opportunities for residents. Working collaboratively with key partners, the agency’s mission is to promote job growth, diversify the County's industrial mix, and expand the local tax base. The FastTrac NewVenture offering is consistent with that objective. “As a Kauffman FastTrac affiliate, this OESBD hosted NewVenture program will help entrepreneurs refine their business concept, identify the components of a strong business plan, and access the appropriate resources for launch,” added OESBD Public Information Officer Jasmine Jones. “At the end of the course, completed business plans will be evaluated and the top three could be eligible to compete for seed money. All participants will receive a certificate of completion.” Eligibility criteria for FastTrac NewVenture: • A well-thought-out idea for a new business • Two years of work experience • Access to a computer to complete assignments • Conducted some market research • Commitment to attend all sessions (approximately 30 classroom hours) and complete