Legacy 2016 South Florida: Power Issue | Page 12

12BB AN INDEPENDENT SUPPLEMENT BY MIA MEDIA & COMMUNICATIONS GROUP TO THE SUN SENTINEL FRIDAY MAY 13, 2016 Legacy Salutes the Region’s Power Public Relations Professionals By Zach Rinkins The most effective organizations understand that you cannot merely start a brand or initiative. You must launch them with a plan that makes your product or service relevant to a target market. Everything from the colors, to the name, to the font type influences perceptions, value, relevance and eventually profit. South Florida is home to hundreds of purveyors of publicity who attempt to connect entities with their intended publics. Legacy is pleased to showcase several practitioners that are producing incredible results and revenue for their clients. Armstrong Creative Consulting, Inc. (ACC) is a full-service communications firm that provides creative marketing, Da-Venya Armstrong, public Armstrong Creative Consulting relations and community outreach services. Founded by Da-Venya Armstrong, ACC serves diverse clients that include Western Union, Vera Cadillac, NBA champion James Jones, Jackson Health System, Florida International University and The Children's Trust, among others. ACC’s ability to create comprehensive marketing strategies, gather complex market research, produce high-quality creative products and show quantifiable results has helped the company become a trusted source in the community. Armstrong was recognized as a Living Legend by Excel International Church. Discover the ACC way at www.ArmstrongCreatives.com. Miaminative Charesse Chester established Charesse Chester & Associates (CCA), Inc. in 2002. The firm Charesse Chester, Charesse Chester & Associates specializes in public outrea