Learning from the American Fundraising Model: A European Perspective March 2014

06 Thriving in the midst of crisis Marisa Vázquez-Shelly, Director of External Relations and Patronage, Teatro Real (Spain), Class of 2010 07 Supplementing state generosity Mikael Horal, Senior Development Officer, Karolinska Institutet (Sweden), Class of 2009 08 A struggle to change mindsets Elvire de Rochefort, Director, Adviser to the President for Patronage and Philanthropy, Musée du Quai Branly (France), Class of 2012 09 A new approach to private donors Willem Bijleveld, Director, National Maritime Museum (Netherlands), Class of 2008 10 Supporting ambitious plans Dorota Monkiewicz, Director, Wroclaw Contemporary Museum (Poland), Class of 2013 EXECUTIVE SUMMARY 7

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