Learning from the American Fundraising Model: A European Perspective March 2014 | 页面 5

“The meetings with U.S. professionals
gave us new insights into the level of
attention and ‘donor care’ needed to
cultivate individual givers”
capital and to obtain the tax benefits at the
time of the gift.
In Europe, the fiscal framework governing
philanthropic donations looks very different.
It is true, some progress has been made – tax
benefits are now available for charitable donations in many EU member states. However,
half of the EFA’s member nations are currently seeking a more flexible and generous national tax relief system for donors.

vide fascinating insights into the challenges and
opportunities facing fundraisers across Europe
– insights that we hope will support and inspire
others in the field.

Learning about U.S. tax incentives and witnessing the efforts put into cultivating individual donors was not the only benefit of the
study visits cited by participants. An important
element of the visits was having opportunities
to network with peers.
Part of this involved establishing connections
with counterparts in the United States. However, many participants also pointed to the
importance of forming new relationships with
professionals in other European institutions
and finding out that in facing new fundraising
challenges, they were not alone. Some even
suggested that similar events could be held
in Europe to help fundraising professionals
learn from each other.
It is in this spirit of collaboration and knowledge exchange that we have compiled this
report. In the following sections we present
the views of 10 senior professionals who, between 2007 and 2013, participated in KBFUS’
New York study visits. Their comments proEXECUTIVE SUMMARY

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