League for Innovation in the Community College January 2019 | Page 19

State of Higher Education Funding
CHALLENGES
State spending
down 18% 1
Average state fiscal
support could reach
$0 by 2059 2
Revenues sources - Down
Enrollment revenue - Down
Government revenue - Down
Other sources of revenue - Down Lower revenue =
Faculty reductions,
fewer course offerings,
campus closings
Chief Advancement Officers
typically measured on total dollars
given, followed by % of
alumni giving 4 Online, social media, and
planned giving growing
TRENDS
Fewer number of donors
giving greater amounts
of money 3
BEST PRACTICES
Separate building the
case for support (brand
building) from the
solicitation of
support (donations)
Include digital fundraising
tools—not as a standalone
strategy, but as part of
a comprehensive
communication campaign
Incorporate predictive
analytics and
personalization into
your campaign
Make the donation
process user-friendly
Sources: (1) Center on Budget and Policy Priorities, 2016; (2) Thomas Mortenson,
2012; (3) Low, 2015, and Tyson, 2014; (4) Ruffalo Noel Levitz, 2017