Local marketing has become vital for any business that wants to connect with its community and drive local sales.
Understanding and implementing the fundamentals of local marketing can significantly boost your brand's visibility and revenue.
Let's explore the basics you should master to give your business the best chance to succeed locally.
How to Build a Strong Foundation For Your Online Presence
Website
Your website serves as an online storefront for your business; most of the time, it's the first interaction a customer has with you. You must ensure your site is mobile-responsive, easy to navigate, and fast-loading. Ensuring a seamless user experience that meets the expectations of modern consumers.
Citations
Establishing citations across various online platforms is crucial for local SEO. Citations refer to mentions of your business's name, address, and phone number (NAP) on other websites and directories such as Google and Yelp. Consistent citations help search engines verify your business's credibility and improve local rankings.
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