League City Chamber Connect April 2024 | Page 21

If your customers are online, your website can make or break your business.

Sure, your website needs to look good and function well. However, once a visitor lands on your page, If you don’t have a few things dialed in, that potential customer will likely bounce over to your competitor.

 

Many factors contribute to a successful website, and a few of those elements are non-negotiable for businesses that want to thrive.

Let’s dive in.

Clear Calls-To-Action (CTAs)

Imagine walking into a grocery store, grabbing a basket,

filling it with everything you need for nachos, and then

heading to checkout. Only you can find the checkout.

Nobody is around, and you’re standing there wondering

what to do next.

That’s how someone feels when they’re on your website if you don’t make it PERFECTLY CLEAR what they need to do to buy from you.

It’s not rocket science, either. A good CTA is clear and noticeable. It can be as simple as “Order Now” or

“Get a Quote”. You can be cute here, but most of the time, it’s best to be clear and direct. If you’re a massage therapist and you want someone to book an appointment, ask them to Book an Appointment.

Another important thing to consider is the color of your CTA and how it contrasts with the rest of your website. Ideally, the color of your CTA button should be used sparingly on the rest of your website. By doing so, you will increase the attention it demands.

Headers That Inform

Headers are your website's information foundation. They grab attention, deliver a message, and, if done correctly, entice readers to continue down the page. Informative headers help improve readability and SEO (search engine optimization) by guiding readers and search engines through your content's hierarchy.

A well-crafted header tells your audience what to expect and why they should care, clearly conveying the value proposition of the underlying content. Keep headers clear, engaging, and reflective of the following content, using relevant keywords to boost your site's search engine ranking.

Responsive Design - AKA “Mobile Friendly”

With over half of internet traffic coming from mobile devices, a mobile responsive design is not a luxury anymore, it’s essential.

A mobile-responsive website automatically adjusts to fit any device's screen size. This ensures a seamless user experience whether someone is viewing your website on a desktop or smartphone. This

adaptability enhances accessibility, improves SEO rankings,

and meets the expectations of modern consumers who

demand convenience and speed.If you don’t know if your

website is mobile-friendly, open it on your phone. If you find it

challenging to use, then it’s that way for your customers, too.

The difference between a website

that gets results, and one that

doesn’t often lies in the basics.

Clear CTAs, informative headers,

and a mobile-friendly design are

the foundational elements that

support user experience,

engagement, and SEO. If you get

these elements right, you will see positive

results in your business.

Written By:

Terry Cardwell

Pixel Drip Studio

Co-Owner & Creative Director

pixeldripstudio.com

Conclusion

Three Non-Negotiables for a Winning Website