Bonus #6: Attention to Retention
One of the biggest problems is that it can take a lot of work to generate new customers.
You have to spend money on advertising, you need to get them acclimated to your offers,
you need to deal with any issues that come along with new customers, you have to create
time to acquire them, you need to do market research etc...
It’s easy to get wrapped up in the acquisition phase. I mean, who doesn’t want more
customers? The thing is – you can’t be so wrapped up in acquiring new customers that
you ignore your current customers!
Attention to Retention teaches you how to retain and please existing customers and turn
them into recurring customers!