LeadingAge New York Adviser Adviser LeadingAge NewYork Spring 2019 final | Page 23

Under the WeTest WeThrive scenario, older adults are “at the forefront of everything” as beta-testers for
the latest middle-market innovations. Potential provider partners, the speakers noted, include technology and
pharmaceutical companies, dementia-friendly communities and makerspace labs and junior colleges. Attendees
interested in pursuing WeTest WeThrive were encouraged to take three steps: (1) embrace proactive rather
than reactive health care innovations; (2) look to market-rate housing to understand which technology
is market-ready and which innovations could be applied to existing communities; and (3) seek out
technology company partners or sponsors.
Lastly, the Vertical Main Street scenario – defined by Mr. Rosen and Ms. Sodo as “housing and
services on Main Street” – poses the opportunity for older adults to remain connected
to the existing community fabric. With housing and amenities geared toward a variety
of ages and demographics, this scenario was described as having a particular appeal
and authenticity for older adults. Academic institutions, mixed-use developers
and existing physical retail establishments were identified as possible partners,
and the actionable steps outlined for interested providers included seeking out
higher education partnerships, positioning themselves to respond to opportunities
outside the confines of their existing organizations and building a staffing “pipeline” through
collaborations with schools and training centers.
Attendees were engaged throughout the entire presentation and left with an understanding that
while the senior living industry will face a number of transformative changes over the next 10 years, a
world of exciting possibilities also lies ahead.
WE WOULD LIKE TO THANK THE FOLLOWING SPONSORS FOR THEIR GENEROUS SUPPORT:
2018
8ILVER
®
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