Leading Business March | Page 6

A 500 Families Partner: With sound fundamentals, we take action to improve Percentage of jobs that are production, transportation, and material moving 12.0% United States Indiana When you live through a natural disaster and look past the debris, you see in contrast a blockade of media trucks with their huge By Laura Coyne logos and satellite decks. The crews scurry out Elkhart County Government to interview, analyze, pronounce, package, and move on. But that single event lives on in digital files, community reputation, and local pledges of coursecorrection. Five years and a roller-coaster ride ago, MSNBC covered our economic tsunami. Its immersion-level “Elkhart Project” still lives on the Internet: “Diversification is easy to talk about, but it’s not easy to bring about,” said Bill Johnson, who several years ago led an effort called The Horizon Project that aimed, in part, to draw a more diverse group of businesses to Elkhart County. The hard truth, many say, is that making an economy less reliant on one major industry can take a decade or more. - Associated Press archives: http://bit.ly/1ftjTEg Making. Doing. Bringing about. These are action words. To make headway, our actions have to be stronger than the diminishing purchasing power and economic monoculture continuing to hold jobs, families and companies vulnerable. That is the level of determination with which the Greater Elkhart Chamber launched its 500 Families initiative. An element of new talent