Leading Business July | Page 7

Safety and service lead to national recognition for Borden Waste-Away Service Elkhart driver Rogenski receives award for commitment to excellence David Rogenski and his co-workers share strong commitments to safety and customer satisfaction. Those hallmarks are critically important, as Borden WasteAway Service trucks have a daily presence on local roads. This year, the National Waste & Recycling Association recognized Rogenski and Borden, naming him the small company driver of the year. The group received more than 900 nominations across all categories, and chose Rogenski based on safety excellence, a high level of service, and a strong display of respect for his employer. “Our training teaches us to be safe, and really it’s become second nature,” says Rogenski, an 18-year Borden employee who logs an average of 630 miles each week on his 6,000-pickup route in Elkhart. “Even when I’m in my personal vehicle, I’m not doing anything I wouldn’t do in my truck at work – checking the mirrors, making sure I have clearance, everything.” Transportation officials set high standards and demand strict compliance from trucking companies. Brian Mallo, Borden’s operations manager, says maintaining a positive culture – inclusive of all employees – is what helps the Elkhart company achieve safety success. “Safety is a reflection on all of us. Our bulletin boards are filled with information about accidents and problems that have come up in the news, and we come in each morning and talk about different points,” Mallo says. “We ask our drivers if we forget anything to jump in and participate, and they do. “Driving is an attitude, and safety reflects on all of us.” Safety manager Mike Diffendal says community perception is very important, and Rogenski has succeeded because he shows his fellow drivers “the way to do it.” But safe operations only satisfy some of the customer service responsibilities. Friendliness does the rest. “I understand that for some of the people on my route, it’s a bright spot in their day to have someone to chat with for a minute or two,” he says. “We all do what we can to be as courteous as possible. We realize we need to give people a reason to be customers of ours for a long time to come.” Borden has a fleet of about 50 trucks providing waste and recycling services, and maintains the contract with the city of Elkhart for services to taxpayers. The company has been family owned for three generations. Business Education Partnership Award Watkins Family Dentistry 205 E. Jackson Blvd., Elkhart watkinsfamilydentistry.com Dr. Bruce Watkins and his staff work with student interns from Elkhart Central High School to educate them on the various aspects of dentistry and patient care. “(Watkins’) willingness to partake in our program has always been met with much enthusiasm,” wrote Trudy Battjes of Elkhart Central High School in her nomination to the Chamber’s Education Council. “… The feedback from the students has been nothing less than positive.” Watkins Family Dentistry has been in practice and a member of the Greater Elkhart Chamber since 2002. LEADING BUSINESS 7