provide. It was then that he decided
to devote more time to building a
dōTERRA business. Since then, he has
enjoyed being able to make a career
out of something he is passionate
about and that he can build together
with his wife Cassy.
Holan says Cassy is able to add to the
business by supporting him, teaching
classes, and connecting with the women
on his team in a way he cannot. Though
she wasn’t completely sold on the
business at first, she soon became more
involved after realizing that becoming a
leader could help her serve others
better. She says, “I knew I would have to
be a better support for Holan. I loved
working with him so much that I wanted
to always be onboard.” Recently, Cassy
THE DIAMOND DECISION
has embraced stepping into a leadership role along with Holan. He says, “We
“There is the DECISION to become Diamond,
and the DECISION to do what it takes to become Diamond.”
really have an equal partnership in terms
of what we contribute to this business.”
The Nakata’s partnership with each
other is reflected in the partnership
they have with their team. Holan says,
“The people on our team are not
coworkers. They are not employees.
They are business partners. To me they
THE DECISION TO BECOME DIAMOND IS TWO PARTS:
1
Your financial and lifestyle goals.
For me, I wanted to be able to
support my family but also have the
freedom to spend time with them.
are like family. As a leader, I need to be
2
The need to help your team.
When a Wellness Advocate signs
up, has large goals, and wants to
become Diamond, I now have the
duty to partner with them and succeed.
the person people can see themselves
becoming. I need to be on the front
lines, showing them the way. I don’t
have to do everything for them, but
when it counts most, I need to be there
to guide them.”
“If you want to give of your love, see
others succeed, and be able to pave the
way to a better future—this is the route
for you.” –Cassy
THE DECISION TO DO WHAT IT TAKES TO BECOME DIAMOND:
“None of us have prior experience of being Diamond, so we don’t know
what it takes. We fall into old habits or behaviors that are not conducive
to helping others or achieving Diamond. What helped me break these
habits was realizing that the failures of my team weren’t entirely their
fault. I had to take personal responsibility. I had to lead by example and
follow those who have already succeeded.”
1
By following a system of success,
I succeed.
2
By following my leaders, my
team follows me.
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